Effective immediately, all new and existing YouTube TV subscribers will have to pay $49.99 per month for the streaming service. This is an increase of $10 per month, or $15 if you were grandfathered into their $34.99 plan.

Google announced the sudden price increase yesterday; however, it isn’t without reason. It’s actually the result of YouTube TV signing a multiyear deal with Discovery. This will bring eight new channels to the service: Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Animal Planet, Travel Channel, and MotorTrend.

This probably didn’t come as much of a surprise to many though. Over the past few months, Netflix, DirectTV Now, Hulu with Live TV, and FuboTV, have all seen price increases between $5 and $10 per month.

Christian Oestlien, YouTube TV’s Vice President of Product Management, wrote a blog post in which he attempted to soften the sting of such a large price increase. He explained that YouTube TV now includes 70+ networks, 6 accounts per household (each with its own unique recommendations and cloud DVR with no storage space limits), and 3 concurrent streams. Additionally, local feeds from all of the four largest broadcasters in over 90% of the markets where YouTube TV is available, and three of four stations in all the rest are available. Also, YouTube TV can be watched on any screen: mobile devices, tablets, computers, and TVs. I guess when he puts it that way, YouTube TV doesn’t seem like such a bad deal.

What do you think? Do you subscribe to YouTube TV? Will this price increase cause you to cancel your subscription or prevent you from subscribing? Let us know in the comments!