Humble Bundle has just announced their largest bundle to date: they have been acquired by IGN. In a statement on their website, CEO and co-founder Jeffrey Rosen said the following:
We chose IGN because they really understand our vision, share our passion for games, and believe in our mission to promote awesome digital content while helping charity. I can’t think of a better partner than IGN to help Humble Bundle continue our quest.
We will be working harder than ever to bring you the best gaming bundles, book bundles, and store sales, while nurturing the Humble Monthly and our new publishing initiative. We will keep our own office, culture, and amazing team with IGN helping us further our plans. We will raise even more money for charity.
IGN is one of the biggest online entertainment and gaming news outlets. And while we don’t know what plans they have in store for Humble Bundle, Gamasutra is reporting that IGN executive VP Mitch Galbraith says that there are currently no plans to change what Humble Bundle is doing.
If it’s not broken, don’t fix it. The idea is just to feed them with the resources they need to keep doing what they’re doing.
What do you think about this acquisition? Will it ultimately prove to be good or bad?