This slideshow requires JavaScript.

  • Built-in cellular support, allowing you to be more fit without lugging around your
  • Stream music directly from your Apple Watch and pair wireless headphones to it
  • Apple W2 Chip, giving 50% more power and increased bluetooth functionality
  • The display is actually the antenna and integrated an electronic SIM
  • Don’t worry, you don’t need a new case if you’re already a Apple Watch Series 2 user!
  • Sports Loop Wristband
  • Price $329 without cellular, $399 with cellular
  • Series 3 will be available on September 22nd


  • Apple Watch has grown over 50% within the last year and has become the number one Watch in the world with a customer satisfaction rating of 97%
  • Heart-rate is now displayed on the face, including resting and recovery rate
  • Heart-rate also alerts you when your heart-rate is high, yet you’re not doing any fitness
  • Redesigned music face


This slideshow requires JavaScript.


  • Updated UI which enhances for sharper text and clearer images
  • CPU is now 2x faster and graphics processing is now
  • Apple TV 4K will be the same price as Apple TV HD
  • All movies purchased in HD that are available in 4K will be upgrade at no charge
  • You’ll get notification on sports games that you specifically follow and bring the teams that you follow straight to the front
  • Sports sections also allow you to disable scores so you don’t spoil the game



This slideshow requires JavaScript.


  • Glass is now on the front and back
  • Glass is reinforced by steel
  • Available in grey, space grey, and gold finishes
  • Sealed for water and dust resisteance
  • 5.5″ Plus, 4.7″
  • Built in 3D Touch
  • 25% louder speakers with deeper bass
  • A11 bionic chip
    • Two high performance cores
    • Four high-efficeny cores
    • 2nd Gen Apple Designed Performance Controller
    • Apple-designed GPU that’s 30% more faster than the A10
    • Design for 3D Games and Machine Learning Apps
    • Apple designed ISP


  • 12MP camera, 83% more light and more power efficent
  • Two new sensors, f/1.8 and f/2.8 with Optical Image Stabilization
  • Enhance low light photos
  • Portrait lighting (Beta) – Compose a photo
  • Highest quality video capture in a smart phone
  • Faster video frame rates
  • 1080p 240 FPS


  • Cameras are calibrated for AR
  • Low-light and 60 fps
  • New gyro and accelerator


  • LTE Advanced support
  • Wireless charging, no more cables
  • Hundreds of companies will start bringing wireless charging stations in-house
  • Belkin and Mophie will be releasing charging stations

iPhone 8 – $699
iPhone 8 Plus – $799

Preorders will be available on September 18th and will be available on September 22nd



This slideshow requires JavaScript.


  • Surgical grade stainless steel
  • Water and dust resistant
  • Space Gray and Silver availability
  • 5.8″ Super Retina Display
    • OLED Technology, giving great contrast, high resolution, better brightness, and color accuracy.
  • Tap to wake screen
  • Removal of the home button – now just swipe up from the bottom
  • Want to multi-task? Swipe up from the bottom, but hold it mid-screen


  • How do you unlock your phone? You simply look at it and it unlocks your phone with Face ID
  • Neural engine
    • Dual-core design
    • 600 billion operations per second
  • Face ID knows your face, not your hair, it learns you, you start growing a beard, it recognizes this
  • Face ID gives you 1 and 1,00,000 chance of someone else being able to unlock your phone
  • Animoji – Animated emojis that are controlled by utilizing your facial expressions
  • SnapChat has never been better, with Face ID it helps images wrap around your face better!


  • Dual 12MP cameras
  • New color filters
  • f/1.8 and f/2.4 apertures
  • Better low light zoom
  • Quad-LED True Tone Flash

Frontside Camera

  • TrueDepth Camera
  • Portrait mode and Portrait Lighting support
  • Increased battery life giving you two additional hour

Wireless Charging

  • Built-in wireless charging with Qi certified devices
  • Wireless charging mat works with iPhone 8, 8 Plus, X, Watch Series 3, and Ai
  • AirPower – Wireless changing mat that’s compatible with with iPhone 8, 8 Plus, X, Watch Series 3, and AirPod Case

iPhone X is available in 64GB & 256, starting from $999

Preorders will be available on October 27th and will start shipping November 3rd


  • Today at Apple – Featuring new classes led by ‘Creative Geniuses’. Classes will include things like photography
  • Teacher Tuesday – Help keep teachers up-to-date on latest technologies and how to utilize them
  • Stores are now called “Town Squares”